Willehad Eilers. Sex Master

Sex Master. The Horse Diaries I-X, Paris, Éditions Lord Byron, 2026

First edition
Edition of 300 unique signed copies
Each cover individually screen-printed by the artist
Hardcover, 14.8 x 21 cm, 516 pages
Bilingual edition: French, English
French translation by Laure Saffroy-Lepesqueur
ISBN: 978-2-488446-29-7

Book produced with the support of the Cnap (Centre national des arts plastiques)

Sex Master. The Horse Diaries I-X brings to fruition nearly a decade of fanzine publishing, gathered together in this volume; ten years devoted to exploring the many facets of a practice that embraces drawing, film, photography, painting and writing. Conceived as an extended conversation, the book brings together three voices: that of Willehad Eilers, the artist; that of Sönke Busch, his closest friend and creative companion; and that of Laure Saffroy-Lepesqueur, art historian. With a touch of humour, the three interlocutors collectively examine the pursuit of perfection, the excesses of consumption, the demystification of hypermasculinity, mediocrity understood in its original sense — that which stands in the middle — as well as the possibility of dancing at the heart of the chaos and absurdity of the world.

Also known by the pseudonym Wayne Horse, Willehad Eilers is a German artist born in 1981 who lives and works in Amsterdam. He began his artistic practice within the German graffiti scene before graduating from the Gerrit Rietveld Academie in Amsterdam and continuing his training at the Rijksakademie van Beeldende Kunsten, also in Amsterdam. His work has been the subject of solo exhibitions, notably at Museum Jan Cunen (Oss, the Netherlands), Concordia (Enschede, the Netherlands), Galerie Droste (Paris), and Harlan Levey Projects (Brussels). His videos have been screened at several international festivals, including the International Documentary Film Festival Amsterdam (IDFA), Kasseler Dokfest, Internationale Kurzfilmtage Winterthur, Pictoplasma (Berlin), and the Portland Underground Film Festival (United States). His work has also been presented in group exhibitions at the Institute of Contemporary Arts (ICA, London), the Stedelijk Museum (Breda), the Musée de l’Hospice Comtesse (Lille), De School (Amsterdam), the Centraal Museum (Utrecht), Kunsthal Rotterdam, Haus der Kulturen der Welt (HKW, Berlin), as well as the Venice Biennale.

Born in 1980, Sönke Busch is a German visual artist from Bremen, a writer, and a regular radio contributor. In 2013, he notably initiated the radio storytelling series "Bombs on Utopia", acclaimed by critics and broadcast weekly on FluxFM. That same year, he conceived "The Plan – The Loudest Speech in the World", a large-scale public intervention. Supported by the Senate of Bremen and officially recognised as a world record, this performance received significant media attention. Alongside his artistic practice, Busch is also involved in education, teaching creative writing courses at the University of Bremen.

Born in Rouen in 1993, Laure Saffroy-Lepesqueur is an art critic, independent exhibition curator, and art gallery director. A graduate of the École des Beaux-Arts de Rouen and its Conservatoire d’art dramatique, she also holds degrees from the École du Louvre in museology and art history and pursued studies in modern literature at the Université Paris VIII while working as a conservation assistant intern at the Musée d’Orsay. In 2023, she founded, together with Jeanne Mathas, the association "Nous sommes au regret", an homage to the Salon des refusés held in Paris in 1863.